Monday, September 30, 2019

A Medium of Spirituality?

In most cases of media-oriented or group worship traditions, there are many different factors to consider such as the rhetorical methods and its implications and the mode in which these worship practices are addressed in the different traditions. Thus, the formation of such religious and worship practices come into context with the prevailing method of communications, especially in our modern context – the media.There are numerous facets of media and communications today that even spirituality attempts to plant itself on these kind of communicative phenomena. As such, a specific worship experience, perhaps commonly prevalent today, is through the television. These religious shows are mostly based on the reading and interpretation of passages from the bible through some authoritative assumptions and conclusions.In his book, A History of Christian Spirituality, Urban Holmes categorizes the different modes of spirituality and worship traditions through a combination of four quadr ants of a ‘circle of sensibility.’ The north polar end of the diagram is categorized as the rational or cognitive pole.The south polar of the same line is the emotional or affective side. The east and west is categorized as kataphatic (for speech) and apophatic (against speech), respectively. Thus, through the combination of these four different areas, we may find some mode of spirituality categorized as kataphatic-cognitive, apophatic-affective, among others. As such, the different traditions of worship are categorized whether it appeals to the emotions, the intellect, or the preference for written/oral traditions or not.An example of these different modes of spirituality or worship is through television shows that provide an interpretation of the scripture.These bible-oriented interpretative shows are then categorized, according to Holmes, on the speculative-kataphatic or cognitive-kataphatic. Since most readings require interpretation during these sessions, then most spirituality expressed in these is through a interpretative method coupled with some consideration with an intellectual understanding. Also, the methods in which these lectures are addressed are also taken into consideration since varying methods of rhetorical delivery may also affect such theological understanding.For example, a bible show that presents an argument on the goodness of God then meticulously chooses passages from the bible to support the argument (intellectual), and the interpreter then presents his or her own views regarding the subject matter. There are of course a number of speech methods that ultimately affect the interpretation of the viewers themselves as it appeals to an emotional construct of the person.The method of inquiry through interpretation may be too diverse to explain whether such interpretations affect the intellectual or emotional aspect. In terms of spirituality, these newer methods of theological proclamation then posit two problems: first is the authenticity of the spirituality produced conveyed through a non-personal approach (e.g. television instead of live or ‘practical’ worship practices). Second is the affectivity of such methods compared to a more personal understanding of theological ideologies. We must first then consider the authenticity of such spirituality in the given circumstance.Through television, the information conveyed by the scripture(s) becomes somehow stratified through a selective process of theological topics instead of a diverse and explorative manner of topic discussion. These shows are not wholly aimed for the purpose of elevating spiritual consciousness but rather, just like any other television program, are much more concerned on viewer ratings and the advantages to other competitions similar to that of the program.Thus, authenticity of the spirituality espoused in these shows is in question. Can these shows provide the same level of spirituality as that of a normative worship pract ice? In some way, the affectivity of these may cause some further theological discussion involving the scriptural context that appeals the intellect. However, it cannot be said that these shows are a main tenet of producing spirituality in such a way that these kinds of discussions are carefully structured in order to gain more viewers instead of gaining more theological understanding.

Sunday, September 29, 2019

Case study of aqualisa quartz shower Essay

1. What is Quartz’ current marketing strategy? Company conducted market research, spent EU5.8 million in development, invested in a new state-of-the-art testing facility, acquired 9 patents, grew engineering team from 6 to 20 and established stages of new product development pipeline. Company spent 90% of their sale efforts on maintaining existing accounts and 10% on developing new customers. Company had longstanding direct relationship with a group of plumbers. Sale force contacted its network of plumbers, calling face-to-face to introduce and explain the new product. 2. What are the wants/needs of plumbers? Of consumers? Consumers wants a shower that looked great, delivered good pressure at a suitable temperature, was easy to use and doesn’t break down. (Consumers in the premium segment emphasizes on style. Consumers in the standard price range tended to emphasize on performance and service. Consumers in vale segment were primarily concerned with convenience and price and they liked to avoid solutions that required any excavation). Plumbers wanted a shower that was easy to install, with a guarantee to not break down or require servicing. (Plumbers generally preferred to install a single shower brand and extremely reluctant to switch brands. They liked to familiarize with the service they could expect from a manufacturer. They distrusted innovation). 3. What is the Quartz value proposition to plumbers? To consumers? Plumbers are able to shorten the installation time from 2 days to half-day. The installation is straightforward that plumbers could even send their young apprentices to complete entire job. For the consumers, the Quartz shower provides efficient and reliable water pressure and temperature with an easy-to-use â€Å"one-touch† control mounted on shower wall for target temperature setting and indication. 4. Describe the competitive situation. Who are the major competitors? What are their relative strengths and weaknesses? The major competitors include Triton, Mira and Masco. Aqualisa: -Strength: good reputation, top-quality shower, premium brand, great service, market share: number 2 in mixing valves and number 3 in overall UK market. -Weakness: market is beginning to perceive Aqualisa products as being overpriced. Triton: -Strength: Dominant in electric showers and it is the only company in the market established brand awareness at the consumer level. Although it is not major in mixing valve market, it may expand its business scope and influence market with its highly reputable brand name. -Weakness: not well known in mixing valve Masco, Ideal Standard, etc: -Strength: They are catching up to Aqualisa in terms of product quality. -Weakness: They have not developed core technologies in showers yet. 5. Why is the Quartz shower not selling? – One of the reasons is that the company sales force spends only 10% of their efforts in developing new customers and they reply on their long-standing relationships with plumbers. – Plumbers were wary of innovation, particularly innovation involving electronics. – Salesmen tend to gloss over other company’s product if Quartz is mentioned. 6. Aqualisa spent three years and â‚ ¬5.8 million developing the Quartz. Was the product worth the investment? Is Quartz a niche product or a mainstream product? Yes, the product is worth the investment of EU5.8 million. It is a good strategy to invest around 11% of its â€Å"base profit† for developing a radically different kind of shower with testing facility, patent position product roadmap, etc. For 60% of families had shower with lot of mechanical problems and inconvenient use experiences, Quartz with it’s significant advantages were designed to fit their customer’s needs. The conventional shower can no longer satisfy the market demand, innovation and customer value delivery is the market trend since forever. As the result, the development of Quartz proved Aqualisa’s brand value in marketing base aspect by delivering â€Å"cleverness† of the product and its â€Å"elegant design†. As for finance aspect, Quartz provides higher customer value products with considerable margin which even higher than core products-Aquavalve 609. Based on these factor, Quartz is worth the investment in the long run. Quartz is a niche product, good for homes with children, or for elderly and the handicapped. 7. Aqualisa currently has three brands: Aqualisa, Gainsborough and ShowerMax. What is the rationale behind this multiple brand strategy? Does it make sense? Gainsborough and ShowerMax are designed and branded for specific markets. It is a good strategy to develop different products based on the company core technologies for specific target customers. ShowerMax is banded specifically for developers. Elements of the Aquavalve technology are redesigned and re-branded for the ShowerMax production line and optimized for developers’ specific needs. It is a low-cost solution of high pressure shower with Aquavavle technology. Gainsborough is branded for DIY market and it is available in 70% of the approximately 3000 DIY outlets in the U.K. It is designed for associating Aqualisa’s premium brand with its discounted DIY channel.

Saturday, September 28, 2019

Concept of ethical relativism Essay

Ethical relativism is the theory that there are no universalized moral standards to apply to all people all the time. The relativity of ethics refers to the ethics may be different in different societies. The same situation and behavior may be morally acceptable in one society but morally unacceptable in another. However, this theory is rejected by most ethicists. First of all, some claim that while the moral practices of societies may differ, the fundamental moral principles do not. Different nations, even the same nation in different times, often pursue different or even inverse ethics. However, the differences can only explain that moral has diversity but cannot deny that moral is universal and general. There is no doubt that ethics such as fairness, honest and self-esteem are applicable and essential to all societies at any time which is ignored by ethical relativism. Furthermore, ethical relativism promotes social inner conformity and causes no room for moral reform or improvement in a society. In addition, members of the same society may hold different views on practices. When the whole society lack of common agreement on certain issues, it’s really hard to declare which is the right behavior. When cross-cultural communication, ethical relativism may provide support for individualism and cause a situation that different social groups only focus on themselves so that go against the agreement with each other. History development is introduced Ethical relativism encompasses views and arguments that people in various cultures have held over several thousand years. For example, the ancient Jaina Anekantavada principle of Mahavira (c. 599 – 527 BC) states that truth and reality are perceived differently from diverse points of view, and that no single point of view is the complete truth; and the Greek philosopher Protagoras (c. 481 – 420 BC) famously asserted that â€Å"man is the measure of all things†. The Greek historian Herodotus (c. 484 – 420 BC) observed that each society regards its own belief system and way of doing things as better than all others. Various other ancient philosophers also questioned the idea of an objective standard of morality. In the early modern era Baruch Spinoza (1632–1677) notably held that nothing is inherently good or evil. The 18th-century Enlightenment philosopher David Hume (1711–1776) serves in several important respects as the father both of modern emotivism and of moral relativism, though Hume himself did not espouse relativism. He distinguished between matters of fact and matters of value, and suggested that moral judgments consist of the latter, for they do not deal with verifiable facts obtained in the world, but only with our sentiments and passions. But Hume regarded some of our sentiments as universal. He famously denied that morality has any objective standard, and suggested that the universe remains indifferent to our preferences and our troubles. The levels and types of western ethical relativism. Ethical relativism is an important inclination of thinking. It has many levels and types. Its causes are also very complicated. The experience lesson of western, ethical relativism in theoretical thinking may promote our research of ethics; it has both negative significance and positive significance in practice. Western Ethical Relativism is a completed social and ethical situation. From the development of western thinking, the performances of the Ethical relativism are various. The diversity of the western ethical Relativism can be analyzed from two aspects. First: he levels of western Ethical Relativism In general: The ethical relativism can be divided in three levels: t The ethical relativism in standard level believes that: the accuracy of ethical norm is relative. It doesn’t exist any ethic which is always right. The moral standard is right when in the areas people all think it is right. The ethical relativism in standard level is not always relative; the ethical principles may be relatively or absolutely. The ethical relativism in standard level means that the moral principles we obey in our life is not single, but numerous. The ethical relativism in hierarchy system means that the different ethical systems can explain the same social life in same degree. It advocate that the different or opposite ethical systems are morally. The ethical system that is always right and covers all of the society does not exist. The ethical relativism in principle level is always have the closely connection with the ethical relativism in hierarchy. We can hardly make a distinction between them. Second: The types of western ethical relativism. The ethical relativism can be divided in three types: The cultural ethical relativists believe that the different cultural systems need different moral. Different cultural has its own criterion of right or wrong, goodness or badness. We can’t use unique cultural criterion to judge the behavior of people in other culture. The cultural ethical relativism can be divided into three forms describe, standard and cognitive. The experiential ethical relativism advocates the variable and relative of the moral is not our concept, but the fact. It believes that the different people in different groups have different moral experiences, so the uses of moral principle and moral norm should be vary with each individual. Subjective ethical relativism advocate that the moral is only subjective cognizance of people, and it is also the result of expression of the personal attitude or emotion, psychological requirement. Ethical relativism of two kinds of basic theory form So far, people on the ethical relativism theory form are not form a unified opinion. In examining the many ethical relativism forms have basis, we according to the ethical relativism of the basis of the methodology of shall be classified, put it into culture ethical relativism and normative ethics relativism two basic theory form the theory. 1, culture ethical relativism Culture ethical relativism (also called the description relativism) is just a cultural relativism claims in the moral field expands. Its message is moral beliefs because of cultural different and different, the thesis is descriptive, namely to anthropology that special case study for the foundation. 2, the standard ethical relativism regulating the relativism also think that only a moral standard by group or individual when accept is only effective; The effectiveness of the standard limited to certain scope, and moral code itself also limit in a particular area, as most etiquette principles and customs limited to specific areas. The basic characteristics of the ethical relativism Any kind of ethical relativism theory, performance forms in theory has its own characteristic, however, from the overall opinion; all have the following three basic characteristics 1, separate the moral of universality and particularity dialectical unity 2, deny that moral; absolute and relative in dialectical unity 3, ignoring the moral subjectivity and objectivity in dialectical unity. The perverted moral values On the other hand, the moral, as dependent on and decided to part of the cultural organism, which will moral points, thought moral as materials is substantive, no existence people from the common features, human relationship, and people in the moral existence, validity and value shows the subjectivity of the out side. 2? Moral value of the lost Ethical relativism moral existence and value will be to strengthen the relativity of extreme, and creativity are intentionally or unintentionally covered, forgotten and cancelled, this actually means that people is the starting point of the moral value purpose and end-result forgotten and cancel, 3? Moral principles using the dislocation First, the moral are reality wrong. Second, ignore the moral convergence. Third, application strategies are machinery. The Limitations and Enlightenment about Ethical relativism Theory limitations have two main areas: (1) ethical relativism partition the moral of universality and particularity. (2) It denied the unification of the moral subjectivity and objectivity. (3) Ethical relativism misunderstood the relationship between the moral diversity and moral unity. The limitations of the practical level: Ethical relativism can lead to the moral crisis in society practice of moral life. Different people, different regions, different countries, different culture and different social form have different moral each other. When these various different levels of social group interact with each other, they are unavoidable produce conflict. But it is undeniable that ethical relativism provides us with much beneficial enlightenment: Ethical relativism contributes to cultivate moral freedom of the individuals and groups. It can make us take an open, flexible attitude and contributes to people of the different ethnic groups, cultures and social systems are forming the atmosphere of mutual respect, mutual understanding and mutual tolerance. Ethical relativism deny the unity of subjectivity and objectivity of the moral From the point of view of philosophical epistemology, ethical relativism recognizes most of the subjectivity of morality denies the objectivity of morality; deny that morality is subjective and objective unity. Ancient Greece wise to send an outstanding representative of Protagoras that â€Å"man is the measure of all things,† the well-known proposition, it is deeply hidden affirmed the denial of moral objectivity and moral subjectivity. Socrates â€Å"Virtue is knowledge† proposition more knowledge as a moral standard, the nature and source of Socrates, knowledge is not derived from practical experience, but from human reason, rational but the unique subjective cognitive ability, therefore, Socrates’ ethical thinking its deep implication is undoubtedly fragmented subjectivity and objectivity of morality. Skeptics of ancient Greece in the philosophical level, the objective existence of things and its nature in doubt, from the theoretical logic of prefabricated or pre-ethical thinking relativism, subjectivism direction of development. Modern Rationalism philosophy advocates the universality and inevitability of knowledge does not come from external experience, but from the inherent rationality; Accordingly, the scope of the ethics, rational camp philosophers and ethicists advocates ethical guidelines and the moral principle of universality, necessity, and moral truth of the theory can not be obtained from the experience of moral life, but only from the rational, moral, rational or practical reason. As Rationalism prominent representatives of Immanuel Kant, deontological ethics reflect the significant nature of absolutism, but his ethics and provides us with a real practical guide for the contents of his ethics should be said that formalism, empty, empty form that contains the possibility of changing to keep the subjectivism and relativism. In short, Modern Empiricism and Rationalism ethicists whether morality comes down to experience, emotion or reason, these are all subjective things of the spirit of their original purpose of trying to construct a new social objective, universal moral system, the result is returned to the person’s subjective mental world; actually hope to establish the objectivity of the efforts by the subjectivity, not only fail to achieve their goals, but its subjectivity digestion objectivity. Different social form or cultural system have the requirement of different moral inevitably, and ethical is relative to the social or cultural system. Culture ethical relativism mostly connected with the study of anthropology or compared culture. Anthropologists are usually very suspect the possibility of founding common moral principle, because they have seen mostly the great differences of moral life practice of different nationalities, different regions and different social. Culture ethical relativism advocates â€Å"customs control everything†, â€Å"moral vision changed with the geography â€Å". Different cultures have their own standard about right or wrong and good and evil, so they cannot use a culture standard of right or wrong, good and evil to measure the behavior of people in another culture life, and can’t stand in the standpoint out of a culture (other cultural standpoint) to judge a culture. All social formation which belongs to different culture often has very different things which they agree or oppose in the moral. But in an internal social, most of the people in the social have the moral conscience— common of moral, which is the general knowledge about right and wrong in moral. In a broad sense, culture ethical relativism think the entire moral standard is just the reflection of social habits or social customs; it is means that the moral behavior is just the behavior which is recognized by habits in a specific cultural system. Ethic relativism comes from cultural differentiation and also protect the existence of different culture. For example, as to the popular topic of Western hegemonism. Since modern times, western society first come into capitalist market economy. The development of the market economy will be addressing different country and each nation into the process of integration of world economy. Along with the economic integration, the western countries in a dominant and control status in the aspect of world culture, to other country or nation of culture . Even the western country make penetration of the cultural or conduct hegemonism to other culture or nation. According to the theory of ethical relativism judgment, western culture, ethic standardization and concept of value are outcomes of the interaction and integration of family, social history, cultural, economic, political and other factors among western people. Although these western culture, ethic standardization and concept of value affecting other nation to some degree, western culture could not absolutely beyond boundary to replace local culture. Because every culture have right to exist and protect independence from others. Because ethical relativism support that every culture in the world is equal, we can protect our local culture from the aggression of western culture and hegemonism. Conclusion: Through the above analysis, although ethical relativism has certain limitation, but different society has different moral standards and moral beliefs, and every social moral belief are all deeply influence of the culture. Ethical relativism encourages us to explore it. This enables us to maintain a kind of open mind and not blindly rejects other ethical system or foreign culture. We still support the ethical relativism.

Friday, September 27, 2019

Auto biography Assignment Example | Topics and Well Written Essays - 500 words

Auto biography - Assignment Example Along with a growing interest in and knowledge of electronics, Dath has shown his capacity for business and entrepreneurial initiative as well. Joining White Castle in 2004, Dath has worked his way up to Assistant General Manager and has developed all along his Having a sense of clear vision and direction, Dath has made most out of his experience at White Castle. His decision to enhance his knowledge of aeronautics and electronics made a perfect sense given his earlier interests and development. Currently attending New York-based Vaughn College of Aeronautics and Technology, Dath streamlines his work and personal interests into a coherent career path. Vaughn’s vision and mission, moreover, only reflects Dath’s acumen for investment in skills, knowledge and experiences. Consistent to his continuous self-development, Dath has most recently (2009) received an A+ certification. Being trained at Vaughn as a pilot, flying remains Dath’s real passion. On global issues, Dath’s awareness of his chosen industry’s –i.e. aueronautics – implications for environment, has made his development of keen interest in green issues most evident in activities at Vaughn and

Thursday, September 26, 2019

Quantum in physics Coursework Example | Topics and Well Written Essays - 1000 words

Quantum in physics - Coursework Example (Belloni et al, 2005) Local density Approximation (LDA) Exchange correlation (XC) is the relationship between different electrons and the exchange of energy in the electronic setup of a particular quantum system. Further density functional theory (DFT) is study of an electronic structure when it is at its least excited state called the ground state or the zero-point energy of the system. Electron density is defined as the probability of an electron filling up a miniscule space around any particular point. It is denoted by n(r). (Computational Materials Science Group,1998) Local Density approximation can now be defined as an approximation of the exchange correlation in the Density functional theory or in other words the energy relationship between different electrons in an electronic structure at ground state. This can be found out using a function of the electron density at each spatial point. Further Homogeneous electron gas (HEG) is the interaction of positive atomic nuclei that ar e uniformly distributed in space with the negatively charged electrons that have a uniform density in the same space. Local Density approximations are thus most accurately derived when functional integrals are made on the HEG approximation. (Computational Materials Science Group,1998) For a unpolarized system the LDA can be written as ELDAXC=xc(n(r)n(r)dr Where n(r) is the electron density and ?xc is the exchange –correlation energy density. Exc can further be split up as Exc=Ex + Ec where Ex are the exchange functions and Ec is the correlation function.( Computational Materials Science Group,1998) The Perdew-Burke-Ernzerhof (PBE) The interpretation and evaluation of Density functional Theory (DFT) has made the calculation of systems at ground state very effective albeit with several drawbacks. The exchange correlation energy obtained was an approximate value using the LDA method. Further improvement resulted in the introduction of GGA’s or generalized gradient approxi mation to fine tune the LDA. Creating a functional without any empirical parameters the GGA were made to follow certain basic constraints. Since true electron density was actually non-homogenous, it was proposed in 1980 to enhance the density n(r) at a particular point r with inputs regarding the gradient of electron density. To derive an accurate value of the DFT a higher functional satisfying several parameters is ideally chosen. The PBE functional is an ideal functional proposed by Perdew, Burke, Ernzerhof in 1996. Experiments conducted thereafter have proved that the values obtained using these GGA’s were in accordance with those obtained using numerical tests.( Evarestiv R.A, 2007) This PBC functional can be defined as a summation of two derivatives, the XC hole and the energy derivative. This functional is constructed on the premise that the constraints of a particular hole are known and the exchange correlation hole is defined per these constraints. ELSDXC[na, nb]=? d3 rn(r)[?x(n(r))f(?, r) + ?c(rs(r), ?(r))] Where ?=(na-nb)/ (na+nb) is the relative spin polarization and f(?)=1/2[(1+?)4/3 +(1-?)4/3] The exchange energy ?x per electron depends on rs=[3n/4Ð »]1/3 and correlation energy ?c depends on rs and ?.( Evarestiv R.A, 2007) The exchange PBE functional is written as a combination of Ex and Ec. Here the exchange PBE functional EPBEX(n)=?d3rn?x(n)Fx(s) With Fx(s) =1+k-k/(1+ µs2/k) , here k=0.804 and  µ=021951 EPBEC[na, nb]=? d3rn[?C(rs,?)+ H(rs,?,t] where H=? ?3 ln

Report about Communication Law Case Comparison Essay

Report about Communication Law Case Comparison - Essay Example v. Sullivan, 1964). The text in the end, appealed for funds for purposes such as the â€Å"support of the student movement, the struggle for the right-to-vote, and the legal defense of Dr. Martin Luther King, Jr. against a perjury indictment (New York Times Co. v. Sullivan, 1964). Respondent contended that although the statements do not mention the respondent by name, the word ‘police’ referred to him as he supervised the Police Department, and hence being accused of those alleged in the advertisement (New York Times Co. v. Sullivan, 1964). He further claimed that the rest of the paragraph referred to the police (New York Times Co. v. Sullivan, 1964). It was found that some of the statements were not accurate descriptions of events, which happened in Montgomery (New York Times Co. v. Sullivan, 1964). The jury were under instructions by the trial judge upon presentation of the case, that the statements made were â€Å"libelous per se and were not privileged,† and hence the petitioners may be held liable if found to have published the advertisement and if the â€Å"statements were made of and concerning respondent,† (New York Times Co. v. Sullivan, 1964). Being libelous per se, the judge cited that â€Å"falsity and malice are presumed from the bare fact of their publication,† (New York Times Co. v. Sullivan, 1964). He added that general damages are presumed, hence, â€Å"need not be alleged or proved,† and that the jury may award punitive damages even though there is no showing of the amount of actual damages (New York Times Co. v. Sullivan, 1964). The decision also failed to charge to the jury that there must be malice or â€Å"actual intent to harm or gross negligence and recklessness† and did not distinguish between compensatory and punitive damages (New York Times Co. v. Sullivan, 1964). These rulings and instructions were sustained by the Supreme Court of Alabama in all

Wednesday, September 25, 2019

Wa#2 Assignment Example | Topics and Well Written Essays - 500 words

Wa#2 - Assignment Example An example is an employee who gets access to several reports on salaries and decides to compute the individual salaries of some employees. She is allowed to access each report individually, but she does not have permission to know individual salaries. In other words, not properly understanding the implications of access to several data all at once can lead to semantic security breaches. 2. Reporting systems increase the risks of semantic security breaches because they give access to several reports simultaneously for reporting needs. Reporting systems do not realize that giving a bulk of information to one employee can result to the latter using them to deduce certain information that they are not allowed to know or access. These systems are important to getting work done, but they can offer access to too much information that can result to semantic security breaches. These systems unintentionally offer information that one person should not have, provided that the person does some deduction that can result to logical assumptions. 3. An organization can protect itself from accidental losses due to semantic security problems by ensuring that no one person can get access to several data systems or data that can result to semantic security breaches. At the same time, it can hire one people to do one part of the job and not all of the activities of the job, so each person can have limited permissions to access data. Furthermore, it can create clear policies about permissions and data restrictions and penalties for transgressions. These transgressions can prevent employees from conducting data triangulation. Moreover, it can also ensure that the organization has records of the data access it gives to different employees, so that if semantic security breaches happen, they can determine who accessed what. At the same time, the organization can purchase insurance on its semantic security, so that it can have access to

Tuesday, September 24, 2019

Hanover-Bates Chemical Corporation Case Study Example | Topics and Well Written Essays - 500 words

Hanover-Bates Chemical Corporation - Case Study Example District 1, 2 and 7 performances got little profits as they surpassed their gross profit quote a little (Spiro, et. al, 2008). The performance of northeast district as compared to other districts is constantly low. Other districts performed better than the set target or a little low, while northeast district performed very low. The sale of the northeast district is high, but profits are low if it is accessed in comparison with northeast central (Spiro, et. al, 2008). So, in totality, northeast district is continuously performing low as compared with other districts. Jim Sprague is quite less experienced as the new sales manager of the northeast district. However, the company’s management has trust in his skills. Hank Carver, an experienced and appreciative sales representative is interested to quit his job. The northeast district has poor performance and is unable to meet the gross profit quote. The district is not capable take benefit of potential future accounts. Their sales representative pay expenses are higher as compared to other districts. The sales representatives of northeast district have elevated own selling operating expenses. Northeast district is short of paying attention to major and medium ranged accounts (Spiro, et. al, 2008). Management’s role in improving poor performance in the northeast district is very crucial. The management should support Jim in his task by appointing supporting experienced assistant. There should be a biyearly analysis of the district in comparison with other districts. There should be incentives for outclass performers to motivate sales reps. The management should be revise its standards for the poor performing districts. Jim Sprague should install a monitoring system for the evaluation of expenses related to sales representatives (Spiro, et. al, 2008). He should conduct meetings to inform the sales reps about their elevated salaries in comparison to the sales reps of other districts and

Monday, September 23, 2019

Cultural Norm Assignment cultural anthropology using book by carol r Essay

Cultural Norm Assignment cultural anthropology using book by carol r. ember Melvin Ember - Essay Example The definition of culture that relies on social groups means that it is a relative concept that varies from one cultural group to another (28). One of the major characteristics of culture is its dynamism that can be considered from two perspectives, cross sectional dynamism and dynamism. Cultural dynamism refers to transition in cultural constructs within a cultural group over a period, or across cultural groups. Dynamism within a group may for example be realized across generations while dynamism across groups identifies fundamental differences in values and practices among cultures. The dynamic feature of culture is important to anthropologists’ interest of understanding and explaining how the changes occur and driving factors behind the changes (Ember and Ember, 6). Other important characteristics of culture include mode of learning that is social, the fact that it is shared among members of a community and its associated symbols. Anthropologists therefore need to understand what culture is and how it works so that they can identify and develop meanings from the different characteristics of culture. This is particularly important with indigenous cultures whose fundamentals can be traced over time, and compared with other cultures (Anthro 1). The observed cultural norms in a nursing set up were scientific belief on causes of illness and honest expressions in communications. These two are considered norms because they are common practices that have been historically observed and considered cultural. They facilitate service delivery in the health care set up that requires cooperation between care personnel and patients. Cultural belief on causes of diseases is for example instrumental on a patient’s willingness to seek treatment and the scientific norm of causes of diseases facilitates scientific approaches towards provision of health

Sunday, September 22, 2019

Communication and Professional Relationships Essay Example for Free

Communication and Professional Relationships Essay Communication and professional relationships with children, young people and adults Effective communication is important. This means building and contributing to positive relationships. I need to demonstrate effective communication skills when dealing with everyone – children, colleagues and parents. I must consider how I deal with people and what response I will get from them. Positive relationships will aid communication. Parents and adults that come into school are more likely to respond positively and give support if communication is good. Pupils look to adults for how to communicate properly. We must model effective communication skills. If we ask pupils to behave in a certain way i.e. – remembering our manners – and we don’t then they will find it harder to understand the boundaries of what is acceptable. Positive and effective communication doesn’t happen by chance. It is important to think about how I relate to others and how I am viewed by others as a result. Where communication breaks down there will be misunderstandings and as a result bad feelings. Positive relationships cannot be left to chance they must be developed and it is the role of the TA to help this happen within the class. Relationships within the school are developed on a daily basis. Most of the time I do this without even knowing I am doing it. There are six things to remember: Showing respect – be courteous, listen to different points of view. Acknowledge and respect differing opinions/ideas. Take time to remember names. Being considerate – Take time to consider others opinions/ideas. Try to understand why someone may have acted in a certain way – i.e. pressure/stress. Remembering issues which are personal to them – personal issues at home, a birthday etc. Taking time to listen – listen if someone is looking for advice or help. Always show that you are interested – respond appropriately. Being clear – particularly on the m ain points of a conversation, which can sometimes get lost in a lengthy discussion. Sense of humour – take time to see the funny side – when appropriate. Can be a good icebreaker, helps to relieve stress. It is important to adapt communication to meet the situation. For example using formal language in a meeting. However there are other ways to communicate –through the way we respond to others. For example how quickly we respond to an e-mail or a telephone message, how attentive we are when speaking and even how we dress. Non spoken communication can be an issue as it is easily misread by others. Different cultures also have their own behaviour â€Å"codes† which will include gestures, body language and eye contact. When I first started at The Manor I often dealt with a pupil from Nigeria and I thought he was being rude as he never looked at me when I spoke to him but a colleague told me that in his culture it was rude to make eye-contact. It is important to build good relationships with the children and young people I come into contact with. To do this I will need to adapt my behaviour and communication to suit the chil d and situation. Every child needs to feel secure and valued and I need to ensure that I help this to happen. From the beginning of any relationship with a child it is important to establish the ground rules and mutual respect. Talking to the child at the beginning about what they can expect from me and what I expect from them will help to establish a rapport. At the same time I need to be aware of the issues that are important to them and talk to them about them. Pupils need to feel a part of the school and talking to them positively and being involved with them will help this. However it is important that being attentive doesn’t mean giving pupils attention whenever they demand it. If I was to be given a new group of pupils to work with I would make sure that before starting any work I established a relationship with them. This could involve just spending a few moments with them asking their name and a bit about themselves and telling them something about myself. Children develop at different rates and when dealing with children it is important to remember what stage they are at. It is important to remember that all children will have different needs and will need changing levels of attention and support. Their ability to concentrate will also affect how to communicate with them. If working with children with special needs I will need to seek advice from the teacher or the SENCO on how to behave/communicate with them. It may also be necessary to have additional equipment or training to help me communicate with a pupil with special needs. This could include training in sign language. It is important to act sensitively when dealing with a child with communication difficulties. They must not feel pressured when they are speaking. They may feel nervous. It is important to adapt how I communicate with them to reflect this. A child with a speech disorder i.e. a stammer will need extra time when it comes to communicating. It is important not to fill in words or second guess what they are going to say – this will only cause them distress. At the same time however it is important to ensure that they are still given the opportunity to speak. More self conscious, may become embarrassed when speaking to others. There may be instances when I have to communicate with a child whose first language is not English. It is important to remember this when helping them. It may be necessary to change how to communicate with them. I should seek support and guidance from the school as necessary. Since I began working with children one of the most frequent things I have had to deal with is disagreements between pupils and peers. Disagreements will often take place during break time but will also happen in the classroom too. It is important to establish the facts as quickly as possible, go back to the beginning of the incident. Let all sides speak and give their interpretation of the event. It is important that all pupils feel that they have been listened to. If one or more of the children involved is one who is regularly involved in disagreements do not assume that it is them that has caused the problem. I will need to establish if anyone was in the wrong and decide whether further action is needed (i.e. referral to the head teacher) Also it is important for children to apologies when appropriate. Helping a child to understand how their actions might affect others is very important. Also they need to understand how their feelings affect their behaviour. For example I might need to tell a child â€Å"I know you are upset because R doesn’t want to play your game but that doesn’t mean that you can say horrible things to them and upset them†. It is important to encourage children to understand and respect the feelings of others. Circle time is one effective way of doing this. If there has been a spate of â€Å"bad Play† at lunchtime the teacher or myself may get the children to sit in a circle and all talk about the difference between â€Å"good† and â€Å"bad† play and how it might affect others. This may not be practical with younger children as they are unable to sit still for long periods of time. When working in a school it is not just children that I will need to establish a relationship with there are also adults. It is important to remain professional but at the same time be practical and sensitive. I will have to establish a relationship with other members of the school team, parents and others who come into the school. As with children, when dealing with adults it is important to be aware of who you are speaking to and how they may be affected by what I am saying. Support that I give will be on several levels Practical – Help visitors who are unfamiliar with school Informative – Write reports on pupils. Give information about particular situations. Professional – Support others with planning. Discussing work with manager/class teacher. Emotional – Support others day-to-day. Sense of humour. Establishing and building positive relationships will help to ensure that people we come into contact with will feel able, and willing to communicate effectively. Disagreements are not conducive for a happy and effective learning environment. Positive relationships within the classroom are very important to learning and must not be left to chance. Children will look to adults as a role model. It is important to be as positive and effective a role model as possible. They will learn from observing my dealings with adults and pupils. If I treat others and them with respect they will hopefully do the same. Relationships are built on a daily basis. Children and young people will respond to positive relationships with adults. If they feel supported by adults in the school and get along with their peers a child is more likely to want to come to school. One possible conflict is when the school and the parent do not agree on things. This matter should be dealt with as quickly as possible to ensure that it does not affect the child. Communication can be verbal and non-verbal, formal or informal. When dealing with adults or children the same principles apply: Maintain eye contact and interest Respond to what is being said Treat them with courtesy and respect. Whilst it is important to build a good rapport with the children I work with they must still respect me. They need to see that whilst I may get on with them I am still their TA and must be treated with respect. My relationship with them must remain formal whilst in school. It is important to be clear when speaking with children. It is important to use age appropriate language. Do not use long lists of instructions as it makes it more difficult to understand what is required. Get children to repeat back what has been said and what they are being asked to do. Children and young people will learn by example. By showing them how to communicate effectively and get along with one another. If we are respectful and show that we respect others they are more likely to do the same. Children will copy behaviour from an early age – this will include positive and negative behaviour. Respect is important to everyone – including children. If a child expresses an opinion or answers a question they must not be dismissed or ridiculed. I will always acknowledged and thank them – even if I don’t agree with their ideas or opinions. If I was speaking to a parent or a child who had a hearing impediment I would make sure that I spoke clearly and I would also face them so that they could lip-read. Even with the best will in the world communication problems will still arise. There may be times when problems arise between pupils. These could be caused by a number of reasons. Poor communication – information not passed on or a misunderstanding. It is important to establish the cause and find a way forward. Opposing expectations – differing ideas about the purpose of an activity or meeting. Always clarify exactly what is expected. Cultural differences Some cultures communicate differently – i.e. in some cultures eye contact is not encouraged. Values and ideas – School may request pupils do something in a particular way but parents may have different views. External factors – Home pressures may affect the way someone communicates. Often when working closely with someone we can see that they are behaving out of character and ask them if there is a problem. Not always able to see when dealing with someone that we do not know or see on a regular basis. Special needs – Must show care and sensitivity to anyone who has communication difficulties. May need extra time when speaking or signing. May be anxious or nervous. May be necessary to adapt way in which I communicate with them. Lack of confidence – May result in a person acting aggressively. Will affect how they communicate with others. Important to be sensitive to this and offer support and encouragement. Disagreements often occur because of poor communication. It is important to deal with any conflicts carefully so that problems do not persist. Even as an adult I might misread information. A child or young person is much more likely to do so. If there are disagreements between children I will need to manage it carefully and seek advice/help if needed. If a pupil becomes argumentative I will calmly explain that I am not entering into an argument with them. I will explain what they need to do – e.g. calm down, stop shouting and listen. However there will be times when the best thing to do is to leave them be and to come back to them when things have calmed down. Whilst doing this it is important to ensure that the pupil is safe and cannot harm them self or anyone else. Disputes with adults must be dealt with sensitively and it is important to resolve the problem quickly. If it is not possible for me to do this myself I will seek help and guidance from my line-manager or a mediator. It is impossible to work effectively in a tense atmosphere and is unlikely to be resolved without some action. In general life and whilst at work I will come across many different peopl e and I will have to adapt my method of communication in order to meet the needs of the individual. This will depend on the age of the person I am speaking to, the background to the conversation, the communication needs of the person. Often we do this without even realising that we are doing it. It is impossible expect never to have a disagreement at work. Often these disagreements will be because of bad or lack of communication. It is important to deal with these problems when they arise to ensure they do not continue. Sometimes we can misread or perceive information incorrectly and may have the wrong idea on something. It is important to show sensitivity and try to resolve conflicts as soon as possible. The longer a problem goes on the harder it will be to sort out. Poor communication will often lead to problems. This could be because information has not been passed on to the appropriate person – i.e. parent or teacher. Establishing a cause for the bad communication and finding a way forward is important. Problems must not just be ignored in the hope it will go away – it will more than likely get worse. It is important to clarify aims and expectations to ensure that there are no opposing expectations as to the purpose of an activity or discussion. Often parents and the school will have different ideas and methods on how to deal with situations. In this instance it will be important to work with others within the school (family Support) to help explain and clarify school policy. It is often important to remember that external factors will have an effect on how people communicate – stress, lack of time. As we work and come into contact with the same people it is possible to identify when they are acting out of character – it is then important to ask if there is anything wrong or if we can help. A lack of confidence often manifests itself in aggression. It is important to be sensitive to this and offer encouragement and support. Schools gather information on pupils so that they can be cared for effectively. However it will only ask for information that is directly relevant e.g. health and medical, records from other schools. This is confidential information and must only be used for the purpose for which it was gathered. If the information is to be passed on to others then parental consent must be given. The Data Protection Act 1998 requires an organisation that holds information on individuals to register with the Information Commissioners Office. Parents supply information so that we can care for their child. This can include health or medical information, records from previous schools and special need records, this is confidential information and must be used only for the purpose it is gathered. Parental consent will be needed if information is to be passed onto others. There are eight principles of practice which governs the use of personal information. Information must be: * Processed fairly and lawfully * Used only for the purpose for which it was gathered * Adequate, relevant and not excessive * Accurate and kept up to date where necessary * Kept for no longer than necessary * Processed in line with the individual’s rights * Kept secure * Not transferred outside the EU without adequate protection. When sending information home it is important to be aware that the recipient may not be able to deal with it as you might expect. For example they may not have access to a computer or the internet or they may have reading difficulties. It is important to be sensitive to this when asking a parent or carer why they have not responded. In addition it may be that the person does not speak English as a first language. I will often be aware of information regarding the school and children I come into contact with. It is important to know when and how to share this information. If I am unsure as to what to do with any information I will seek guidance from my line-manager or SENCO (when appropriate). There are times when I will know the children and their parents I deal with personally. It is very important that I do not reveal any information regarding pupils or the school. By passing on information to them I could be abusing my position of trust. When gathering information it may be necessary to reassure pupils or parents that the information will be treated confidentially. However at the same time it is important to explain my obligations. For example if a child or parent tells me something in confidence that I feel indicates that a child is at risk I will explain that I have to pass this information on.

Saturday, September 21, 2019

Is Immortality Desirable?

Is Immortality Desirable? Abstract In this paper I discuss whether immortality in the physical form is desirable. In accordance with the deprivation account I seek to defend the commonsense view that death is a bad thing for the individual but will argue that consistency and logic does not require me to believe that an immortal existence is to be desired. I defend Bernard Williams claim that with an immortal life we are doomed to an eternity of never ending repetition, boredom and indifference and that death is a necessary evil if we are to avoid a life devoid of freshness. I will also argue that death and the very limitation that its sets down gives life meaning. In support of Victor Fankl I will defend the claim that it is time pressure that shapes our lives. In developing my argument I will oppose the counter argument that it is death that makes life meaningless not meaningful. Is Immortality desirable? Is it simply a design fault that we age and die? Are we living in a culture of death whereby we die simply because we accept it as an inevitability? â€Å"All men are mortal† said Socrates, however, a lifetime spent on in-depth research has led pioneering scientists to deem aging not as an inevitable consequence of the human condition but as a preventative disease. Perhaps these scientists are far too optimistic in their search for a virtual fountain of youth, or is it simply the case that death – the end of the physical being, is accepted by the mind and embraced through reinforced teachings and observation. Whether you believe that a quest for immortality will or will never be achieved is irrelevant to the question at hand. The focus will be on whether immortality is desirable, assuming something can be desired yet impossible. Clarification of what I mean by immortality is essential; I will focus on what can be described as physical immortality- by this I mean that on e can live for eternity as a human physical being on earth (where everyone is immortal). In my interpretation, I will also assume that there is no get out clause, take for example one is offered an elixir of immortal life, once taken a person cannot change their mind opting for death- immortality is forever. My definition will also incorporate a block on aging; eternity will be lived through a perfectly healthy functioning body. Accidents will be possible but can be fixed with ease. Intentionally, I have painted a picture of immortality which may at first glance seem desirable, as one may be quick to argue that an immortal life where a person is forever aging to the point of an eternity of pain and discomfort and where accidents occurred and could not be fixed is simply not one to be desired. However, throughout this essay I will put forward the argument that those who believe immortality to be desirable have made an irrational choice, it would be a mistake to crave an immortal life and take the elixir of eternal existence. I will approach this issue by initially examining Nagels (1970) question of whether it is a terrible thing to go out of existence, I will agree and defend the deprivation account of the evil and badness of death claiming it is possible to do so while maintaining immor tality would be a bad thing. The idea that boredom will develop if there was no end to human life will be explored, assessing much of the support from Bernard Williams (1973) as well as opposing and tackling one of John Martin Fischers (1994) criticisms of the above view. The second argument that I will present (which overlaps with my first) will be based on the meaning of life, I will argue that death and the very limitations that it sets down gives life meaning and this will be explored by assessing the views of Victor Frankl (1957) as well as counterarguments by Robert Nozicks (1981). Firstly, to determine whether immortality is a good thing, I pose the question of whether death is a bad thing. Death is an ambiguous term so let me be clear of the definition it will take in my essay. I will take death to mean the end of the physical being, the cessation of life. I am aware that defining death in this way is problematic but let us assume for the sake of simplicity that this is correct. My concern at this point is whether death is a bad thing for the person who dies, referring to the state of non existence (at least in the physical form), not the process of dying. For many, a rational response in life is to fear death- after all, it is our most personal and valuable asset, but is it really, as Nagel stated, a terrible thing to go out of existence? There has been extensive philosophical discussion and disagreement regarding this matter, with philosophers such as Bernard Williams (1973), who argue death has its rightful place; a point to which I will later return, and there are those such as Thomas Nagel (1970) who speak of its badness. Lucretius, however, argue that something can only be good or bad for a person if that person exists at the time the event takes place and is experienced, if we take death to mean non-existence where non-existence is nothingness then death cannot be said to be good or bad as only something can be interpreted in this way. I, however, believe that death is bad, agreeing with Nagel in most parts but at the same time believe that immortality, never dying is also bad, this is not a contradiction. I disagree with the Lucretius argument for the very same reason Nagel rejected their reasoning, Nagel presents an example of an individual betrayed unknowingly behind his back, although the person never becomes aware of this, it seems fair to say that the betrayal was a bad thing for the person involved, in this way the Lucretius connection between badness and experience does not hold true (Nagel, 1970:76). It may be the case that something can be intrinsically bad, bad in itself or in its own right, for example, pain is avoided for its own sake. It may also be the case that something can be comparatively bad, bad by virtue of what youre not getting while this other thing is present. I take the latter point to be the case for the badness of death. It seems to me that something can be bad even if you dont exist, e xistence is not a requirement, in fact it is the very fact that you dont exist that makes death bad. The central bad about death, about non existence, is that it deprives you of the goods of life you might otherwise be getting, I couldnt fall in love, enjoy a sunset or master philosophy.From this, it should follow that life is good because if I wasnt dead I wouldnt be deprived; more of a good thing is always better than less of a good thing; therefore more life is better than less life; it should follow therefore that eternal life never dying is exceptionally good. However, the rules of logic and reason do not require somebody who accepts the deprivation account to believe that immortality is to be desired. Looking closely at the deprivation account, what it claims is that death is bad insofar as it deprives us of the good things we could have otherwise experienced, but we shouldnt assume that life is good or always good (maybe Nagel does or often seems to assume this) what if it turned out that what you would have hereafter would be in fact a life full of bad things. It would there fore be a bad thing that you would go through the rest of your life which in this case would be an eternity with negative experiences. I will now go on to explain that it is an inevitability that an eternal life will somewhere down the line cease to be good, transforming into an eternity of badness in which case still in accordance with the deprivation account death will no longer be bad. I agree that at first thought immortality may be tempting the argument that life is too short will no longer exist. Think of all the things you could get done, you could devout years to writing great philosophy, you could take pleasure in countless sunsets and sunrises, you could enjoy things endlessly having more time to see and achieve things that you would have otherwise not had time to. Here is my argument, too much of a good thing can become a bad thing, medicine for example is something which is instrumentally good, however, although it is good in small doses in that it cures a disease for example if I take more than the prescribed amount it becomes harmful to my body. In this same way extending human life by 50 or even a 100 years can be good but what if someone added a thousand, a million, an eternity to your life? Having done and seen everything you could possible have imagined everything will start to feel the same, having experienced love and the sunset millions of times t hey would no longer excite you. Eternity is a very long time, forever goes on forever and boredom will eventually set in leaving you existing as oppose to living. It seems that I am in agreement with Bernard Williams, in his essay â€Å"The Makropulos Case:Reflections on the Tedium of Immortality† (1973) who also argues that an eternal existence would be intolerable, claiming that as human beings it is inevitable that by our very nature we will get bored we would be doomed to never ending repetition and boredom, life would simply be devoid of interest or freshness. He supports his view by discussing a play by Karel Capek which tells of a woman named Elina Makropulos, who at the age of 42 was given an elixir of eternal life by her father. The play is set 300 years on and Elina is now aged 342, Williams states that â€Å"Her unending life has come to a state of boredom, indifference, and coldness. Everything is joyless: â€Å"in the end it is the same,† she says, â€Å"singing and silence.† She refuses to take the elixir again; she dies; and the formula is deliberately destroyed by a young woman among the protest of some older men† (Williams,1973:82). EM has lived her life at the age of 42 for 300 years and it seems that everything that could happen to a woman of 42 has already happened to her. John Martin Fischer in an article titled Why immortality is not so bad criticizes Williams argument; Fischer asserts that if there was a sufficiently diverse package of experiences we would not get bored (Fischer 1994). He acknowledges that there are those pleasures that would be self exhausting, those which we would not want to repeat more than once or a few times as we would inevitably get bored. His examples of these self exhausting pleasures include pleasures that are disappointing which one would not want to repeat for that very reason and those non-disappointing pleasures which you do to fulfil a goal to prove something to yourself, for example, to overcome your phobia of heights you climb Mount Whitney but this is an experience you do not want to repeat. He acknowledges that there are those pleasures that are self exhausting but ther e are many repeatable pleasures that we would never get bored of like listening to beautiful music or seeing great art and we would therefore never fall victim to Williams boredom account. I disagree with Fischer, firstly it seems to me his examples of self exhausting pleasures present a distorted view of what pleasure really is. I agree that disappointing pleasures may appear to be pleasurable before the act but after we experience the disappointment they cease to fall into this category. It appears that these disappointing pleasures are not pleasures at all and should not fall into the category of self exhausting pleasures. It is a similar case for his example of non disappointing self exhausting pleasures like climbing a mountain to overcome a phobia, climbing this mountain is not done for sheer pleasure, we may experience pride and we may experience some pleasure from this pride but the very act is done reluctantly and is not pleasurable within itself. To claim that he partly agrees with Williams that there are those pleasure that are self exhausting is somewhat misleading what he presents in the above case are not pleasures at all. What Williams said, is to think of the most perfect immortality that you can imagine and imagine doing this forever, the above so called pleasures do not fall into this; it seems obvious they would not want to be repeated. Fischer also goes on to explain a second category of pleasures which he called repeatable pleasures which include listening to music and enjoying art, Fischer believed that if these pleasures were appropriately distributed (not too closely to each other ) they could be repeated countless times. I disagree; although in this case they could be classed as pleasure, it seems we would still inevitably get bored maybe not after 100 or even two hundred years but somewhere down the line of a never ending life we would get bored. I can only enjoy a piece of music a limited number of times before it no longer brings me pleasure. However at this point an objection may arise; some may argue that human potential is endless reducing the likelihood of boredom. There are millions of songs to be heard and millions more that will emerge, there is a countless number of things that can be enjoyed that will never run out so you are not doomed to be repeating the same things over and over, and maybe when things start to get tedious new things will be invented to occupy our minds. The response to this is that having heard a thousand, a million, two million, songs they will all eventually take the same shape, nothing new can be invented that would be so drastically different from all previous inventions. Another point to be made is that Elina Makropulos maintains the same character throughout her life changing only to adapt to her surroundings it could therefore be suggested that the boredom she experienced was a result of her unchanging character not the fact that she lived for such a long period of time. Williams addresses this throughout his article, he argues that as human beings we aim to be, and usually succeed, in becoming a certain type of person, we develop a certain set of interests, a certain way of acting and we become settled as that type of person. His thought is that those who can avoid boredom and continue to find things interesting are not sufficiently mature there seems to be something wrong with them as such immortality is not a life for a hu man being (Williams 1973) . Let us now introduce a way boredom can be avoided in accordance with his argument, a possibility Williams considers is rejuvenation; by this he means you remain a human being in that you maintain the same body but every so often you are rejuvenated, a certain part of your history disappears and is replaced by a new start. Although this seems to deal with the boredom issue Williams does questions whether this is in fact you? Every time I am rejuvenated I have no recollection of my prior self and build a whole new character based on different memories and experiences. It seems wrong to say that I am the same person after being rejuvenated for the hundredth time as I was prior to my first rejuvenation (Williams,1973:92). Even if we are persuaded that you are the same person Williams would argue that it is not giving you anything that you could be interested in, the absence of a continuity of consciousness is a serious problem. Even if it is not death it is as bad as death to be rejuvenated in this way. Another possibility to consider is the gradual deterioration of memory where we forget things as time goes on for example every 200 years. However I believe this raises the same question as above are we really the same person if we live in a 200 year envelope? Williams concludes that death is a necessary e vil; we should hope to die if we are to avoid the alternative of immortality. My second argument to why immortality is not desirable is based on the meaning of life. I believe that death and the very limitations that it sets down gives life meaning. My second argument overlaps with my first but what I wish to specifically argue here is that it is the very fact that we are here for what is comparatively a short time that makes our lives meaningful, in the way we act and behave, this is the idea that it is time pressure that shapes our lives. It is irrelevant whether one believes or does not believe in god or any form of creator or greater being, they will still find life meaningless without death, even if you merely carry on living out of the fear of dying. I believe that all good things have to have a beginning, middle and an end and each is necessary and is enjoyed accordingly. Victor Frankl argues that death itself is what makes life meaningful, his reasoning is as follows: â€Å"What would our lives be like if they were not finite in time, but infinite? If we were immortal, we would legitimately postpone every action forever. It would be of no consequence whether or not we did a thing now; every act might just as well be done tomorrow or the day after or a year from now or ten years hence. But in the face of death as absolute finis to our future boundary to our possibilities, we are under the imperative of utilizing our lifetimes to utmost, not letting the singular opportunities- whose finite sum constitutes the whole of life-pass by unused† (Frankl,1957:73). Nozick , however, has a problem with this argument, in his book â€Å"Philosophical explanation† he wonders whether death in fact makes life meaningless not meaningful, he argues that â€Å"Frankl assumes our only desire is to have done certain things, to put certain things somewhere on our record†¦Ã¢â‚¬ ¦.However, we may desire to do things; our desire need not be merely to have done them. Moreover, if we had an infinite life, we might view it as a whole, as something to organize, shape and do something with† (Nozick,1981:579-580) I disagree, firstly it was not assumed by Frankl that we merely do things to put them on record, what was being said is that we have a limited amount of time to do things but we do not merely do them just to tick a box but to grow and evolve as human beings because pursuing our goals enriches our lives. It is the very fact that we have a finite time that motivates us to make those decisions and do those things that enhance our lives, which would only be forever delayed with an infinite existence. For example why should I go to school if I dont like it? The simple answer is to learn to acquire skills that would help me to achieve and make something of my self before I die and cease to exist. If I was immortal, learning trigonometry would seem less attractive than watching TV or playing computer games all day. I get more pleasure from such things (in the short term at least) and watching TV is certainly easier than studying and Ill get round to learning trigonometry sometime.Time press ure is what makes us set goals, with an immortal life tasks would forever be extended and a consequence would emerge whereby we would be less likely to do things of value, we would become a stagnant society where simple pleasures rule. Even if we are partly motivated by the desire to do things not only to have done things they would still be postponed and contrary to what Nozick claims this would matter as the desire alone to do things does not make ones life meaningful it may contribute to some poor will to carry on living (to do that specific thing) but will not give satisfaction to ones life. Nozick also questions whether death in fact makes life meaningless? Many argue that death renders life futile because we will all eventually die and so there is no point in developing character or studying calculus if our progress is ultimately going to be permanently interrupted and it will all go to waste. It seems to me that to argue that death makes life meaningless is to argue that something can only be meaningful if it lasts forever. The truth is that many things we value and find worthwhile do not last forever. I affirm that most if not all actions other than pleasures within themselves are predominantly motivated by the desire to get things done and enrich our lives from them before we die. Death is a deadline, a necessary evil; we know every day that passes we will never get back and this gives meaning and shapes how we live and thus an immortal life is not one to be desired. So far a strong argument has been provided for the undesirability of an immortal life but is there any situation in which immortality can be desired? In setting out what I meant by immortality I disallowed a get out clause, let us now suppose you would be able to live as long as you wanted and when you eventually had enough it would be possible to take your own life, is the elixir of eternal existence now more attractive? Surely it is, however, this is not all together straight forward. Take for example a mortal who chooses to commit suicide, in taking their own life he/she is giving up for example another 30 years, however, in the case of an immortal he/she is giving up what is essentially an eternity. They may be unhappy now but they could not possibly know that this would be the case in a million or a billion years time, choosing to take an immortal life is of greater consequence. In allowing a get out clause we would also become a very unadventurous and risk- averse society, who would take the risk of bungee jumping, paragliding and so forth if what they are risking is an infinite lifespan? Although this may seem a more attractive model of immortality it is complicated and can it really be called immortality if we allow this get out clause? It seems to me the very fact that we would choose this model supports my argument, that immortality would cease to be good and we would all sooner or later opt to take our own lives. In conclusion immortality in the physical human sense is never a good thing. It should not be desired; whatever perfect life you imagine to want to experience forever it will soon become tedious and boredom will eventually set in. Death is therefore necessary, even in accordance with the deprivation account, as further existence would become a bad thing sooner or later and it will no longer be the case whereby death deprives you of the good things life has to offer but where death provides an end to all that is bad with an eternal existence. It is also the inevitability of death that gives life reason and shape, the very fact that we have a limited lifespan motivates people through a sense of urgency to spend their time doing those things that contribute meaning and enrich their lives which would forever be delayed with inevitable consequences with an immortal life. Without death there would be no such thing as sacrifice, putting a lifes work into something, heroism and courage, we w ould lack appreciation for our existence, life would not be as serious or meaningful. I believe there to be an artistic necessity about dying- in the same way a picture has a frame, one cannot imagine an infinite painting, or a play has a shape and a final curtain, one cant imagine a play going on forever. Why grope for some mysterious realm for which we are not properly equipped to function in? Although I have argued that immortality is bad, this is not to say that it is a good thing that we die when we do, in accordance with all above arguments one can still think that we die too soon. Bibliography Fischer, M. (1994). Why Immortality is Not So Bad. International Journal of Philosophical Studies. 2, 257-270. Frankl, V (1957). The Doctor and the Soul. Alfred Knopf. New York Nagel, T (1970). Death. Nous. 4, 73-80 Nozick, R (1981). Philosophical Explanations. Oxford.  Clarendon Press Williams, B (1973). Problems of the Self: Philosophical Papers 1956-1972. New York: Cambridge University Press.

Friday, September 20, 2019

Impact of Advertising on Consumer Price Sensitivity

Impact of Advertising on Consumer Price Sensitivity Selling things are the focus of any business and to sell a product marketing is a key factor and main step to make people buy the product. In addition, the foremost thing under marketing is advertising, which is the only way with which you can change the perspective of the product in peoples mind. It is actually a form of communication intended to persuade and audience (viewers, listeners or readers) to purchase the product. The intention of actually enlightening on advertising is to know whether advertising has any impact on consumer price sensitivity or not. It does affect the consumer and their buying behavior but to what extent what are the variables and how this is effecting consumers sensitivity toward purchasing a certain product is been elaborated below. H0: Advertising Have an Impact on Willingness to Pay by a Consumer It is relevant to my article because of using demand curve to gather the impacts of advertising on consumer price sensitivity. In this paper The Impact of Advertising on Consumer Price Sensitivity in Experienced Goods Markets written by Tullen Erdem, Michael Keane, Baohong Son (2007), four categories of consumer goods are considered to examine how TV advertising and other marketing activities affect the demand curve facing a brand. Advertising affects consumer demand in many different ways. The authors observed in this article, that advertising is a reason to fall consumers price sensitivity for a particular brand. To understand how advertising effects price sensitivity one needs to estimate how it shifts the shape of the demand curve, which means estimating a demand system for all brands. Estimation of demand among four products, resulting one had a different response in WTP and that is because of focusing on one distinctive feature of the product. The effects of advertising on the shape of the demand curve depend on vertically or horizontally differentiated (attributes) of the product. Advertising stresses on vertical (claims marginal consumers) and horizontal characteristics (a brand perceived as having an advantage) will increase WTP most for those infra-marginal consumers. A supermarket scanner data used on four product categories to examine how advertising use experience, price, promotional activity in the determination of demand. Advertising affect the price elasticity of demand in two different ways: Firstly, advertising affect the limits of the demand functions of individual consumers more or less price sensitive, secondly advertising may affect the number of the set of consumers. The toothpaste and toothbrush panels cover 157 weeks including households in Chicago and Atlanta while ketchup and detergent panels cover 130 weeks included households in Sioux Falls, South Dakota and Springfield. Weekly advertising intensity measures gross saving points for each brand in the market and 60% of households linked to TV ads for last 51 weeks restricted only who bought 3 times over the period. The toothpaste panel contains 345 households who made 2880 purchases, toothbrush panel contains 167 households who made 621 purchases; detergent panels contains 581 households who made 3419 purchase and ketchup panel contains 135 households who made 1045 purchases. Advertising provides more soft information in the ketchup category (differentiated horizontally e.g. thickness in Heinz) and more hard information (vertically differentiated like quality, such as cavity fighting power in toothpaste, removal of plaque in toothbrush and cleansing power in detergent) and is obvious that nat ure of ad varies according to product. Advertising is more likely to increase price sensitivity and lead to more pro- competitive effects when the hard information is in advertising (e.g. relative quality information) rather than soft (e.g. image oriented). All products observed by different brands of same category by market share, mean price, ad frequency, display frequency, feature frequency and mean coupon availability. The statistics are in this way that there are three kinds of variables, like percentage of purchases (covers brand loyalty), ad viewing habits, and willingness to pay with reference to prices that offered. For all 18 brands, advertising reduces price sensitive but increases the prices. Advertising is not profitable because it lowers the elasticity of demand, but lifts the level of demand. The more the noisy signs of product attributes in advertisements have lower variance alternative and have greater WTP while non-risky consumers have higher variance even for the same features. This relates to the view that non-price advertising affect differently due to consumers diverse tastes. Advertising raises the level of demand by increasing the equilibrium price elasticity and decreasing the equilibrium price. Price advertising and non-price advertising affects the demand curves by costs of gaining information related to price, types of consumers and consumers tastes that visits the stores. People who are less sensitive to price are uncertain about attributes. Price advertising affects stores demand curves differently if consumers have different costs of acquiring price information, and differe nt types of consumers visit each store. It means that advertising is complimentary to consumption and is consistent with models where advertising increases WTP for a brand by producing artificial differentiation and conveying information about brand attributes Variables: Brand choice, Information and market power, Quality of the brand, Existence of the brand, Heterogeneity of consumers tastes, Attributes of the brand, Awareness of substitutes, Ad design, Brand differentiation, Barriers to entry and Experience. H0: consumer price sensitivity moderated by brand credibility This article How Advertising Influences Brand Credibility and Consumer Price Sensitivity written by Tulin Erdem, Joffre Swait, Jordan Louviere (2001), connects with my topic in this way that it explains the implication brand credibility of an advertised brand on consumer price sensitivity. Every brand has different affects on consumers on various stages on their decision of choices of a brand. It passes through different utility functions. The paper enlightens the fact, brand effects with information economics depth to analyze whether consumer price sensitivity, consumer valuation of a products overall attractiveness or utility, has an impact by brand credibility, after making a choice of a brand by advertising. The impact of brand credibility on consumer price sensitivity across class that absorbs different levels of consumer ambiguity, four different types of products utility analyzed which are Frozen concentrated juice (Dole, Minute Maid, Sunkist, Tropicana and Welshs); Jeans (Cal vin Klein, Gap, Lee, Levis, Wranglers); Shampoos (Clairol, Herbal Essence, Pantene Pro- V, Pert Plus, Salon Selective) and Personal computers (Apple, Compaq, Dell, Gateway, IBM) Two types of data relevant the hypothesis; firstly, confirmatory factor analysis (CFA) to obtain brand credibility of the most advertised brands at individual level in each of the four categories; and secondly, by price manipulations of the same brand to know the credibility. Subjects rated all five brands individually to estimate the credibility by them and completed a simple pricing choice experiment involving 17 choice sets in each of two product categories in addition to this, there was a distracter task that includes questions regarding their personal values to minimize the chances of linking two tasks. These four products chosen subjects could relate to them. They asked to assess how confident they would feel measuring new products in 21 different product categories before trial, after one trial and after a year of use (using 7- point agree/disagree scales) These results suggested that, as a group, the subjects viewed frozen juice concentrate more as a search good, jeans and shampoo as more short- to medium-term experience goods, and a PC as a longer-term experience good. Subjects in the pre-test (n = 31), main and supplementary (n = 170) surveys were undergraduate students at two major North American universities. Final sample sizes for the main survey were, respectively, 221, 232, 217 and 198 for juice, jeans, shampoo and PCs. The main survey took approximately 35-40 minutes to complete. Brand credibility decreases price sensitivity but the intensity of the consumers choices differs with products. The emphasis is on the product category factors that could affect the impact of brand credibility on price sensitivity. Consumer characteristics also might determine the level of impact of brand credibility and price sensitivity. Observed results suggest that the interaction between brand price and credibility is heterogeneous, which suggests that it is likely to be associated with consumer specific characteristics and the level of advertisement occur in certain period. These types differ in consumer uncertainty about product attributes plus in specific features in categories that affect sensitivity to uncertainty. It argues on the impact of price on consumption of a credible brand when there is asymmetric information through advertising. Economic framework suggests that brand credibility moderates price sensitivity under uncertainty. In high latent risk and high involvement categories, in which consumer purchase decisions may be quite complicated, the predicted effect was bigger. Price effects strongly recommend that credibility offer number of consumer benefits, which decreases price sensitivity. Variables: Brand credibility (trustworthiness, expertise, usage), Brand choice, Product category, Product attributes, Brand name and Consumer benefits. H0: online medium effects consumer price sensitivity more than offline medium To see the impact of online advertisement on advertising price sensitivity is the reason behind choosing this article. According to article The online medium and consumer price sensitivity written by Venkatesh Shankar, Arvind Rangaswamy, Michael Pusater (1999), paper explains a logical framework regarding the assumption that internet increases price sensitivity and intensify price competition and factors characterizing the online medium, consumers and intermediaries to explain the main reasonable effects of the online medium in price sensitivity. The articles inspect two main aspects of price sensitivity, the intensity of customer attaches to price relative to other attributes (Price importance and price search). About 1/4th of revenues in online shopping industry come from travel services, data set 1comprises of both medium but specified only to Marriott international and a same with data set 2 for making different hotel reservation but for any hotel chose by the respondent with same questionnaires. They asked questions regarding most recent online reservation and most recent offline reservations. Investigation in data set 1extends from the brand level to the product category level and overcomes problems due to self- selection bias in data set 1, to reduce impartiality, the differences in the frequency of shopping between the samples accounted for analysis. For data set 1 primary data collected for the customers of Marriott international and comparing the attitudes and behavior demographically to the population that differ in the medium usage, examine the online medium moderation on price sensitivity and lastly stresses the effects of website factors on price sensitivity. For offline medium consumers questionnaires mailed to customers through Marriott international customers data while for online customers, the survey posted on Marriotts website with a new tag. Only 214 form online and 306 from offline usable recipients (15%) enabled to respond. Data set 2 had to go through a test provided by hospitality sales and marketing association international and customers chose on the basis of using both online and offline medium, Receiving 144 responses from a sample of 2000 customers randomly selected from the list, who chose hotel both online and offline (a response rate of 7.2%) Talking about online medium factors interactivity and perceived depth of the message helps dampen price importance but at the same time ease of price search increases price importance, content and information interactivity does not give any significant result. Using an intermediary and product/price bundling increases price comparison and price importance. Brand loyalty and time value reduces online price search. Looking at offline medium, the perceived range of option does not diminish price importance or price search; but price search reduce because of product/price bundling by an intermediary. Price comparisons using intermediaries has a much stronger impact on price search offline than online. For both sets, the result is consistent as the online and offline models are similar. Online medium effects price importance more because Highlights the range of product options and price bundling by an intermediary to diminish the price importance then it put emphasis on brand loyalty which decreases price search and the effect of price comparison by an intermediary and lastly it is easier to search for price information which reduces the search cost and time as well. Price/product bundling proves to be a strategic advantage for the firms, more online than offline. The price comparison using intermediaries will be more beneficial if online intermediaries are used and provide proper service/ good description with prices and get it linked to the other sites as well. Variables: Price search, Price importance, Price information, Non-pricing advertising, Web-site design, Targeting distribution, Brand loyalty, value of time, frequency of shopping, Alliance strategies, Online attributes price importance influence by medium- product category, demographics. H0: Advertising Effects Evaluates In Three-Dimensional Space of Product (Experience, Affect, Cognition) This paper named How Advertising Works written Demetrios Vakratsas, Tim Ambler (1999) by related to my topic in this way that it talks about the impacts of advertising on consumers which helps observe what features of ads influences consumer behavior or changing their buying behavior. The authors gather the information about how advertising affects the consumer. Advertising effects classified into intermediate effects, for example, on consumer beliefs and attitudes, and behavioral effects, which relate to purchasing behavior, for example, on brand choice. The authors propose that advertising effects studied in a space, with affect, cognition, and experience as the three dimensions. The EAC Space adjusted according to the context: product category, competitive environment, other marketing mix components, stage of the product life cycle, and target audience. The article has reviewed former research of intermediate and behavioral effects of advertising using models from market response. Advertising can be estimate in a three-dimensional space using the dimensions of experience, affect, and cognition (the EAC Space). The coordinates of the three dimensions can verify the importance of a specific advertising promotion. The article have classified and reconsider preceding research of intermediate and behavioral effects of advertising using a arrangement of models preliminary from market response and ending with integrative and nonhierarchical models. The principal overview concerned the persuasive hierarchy (CA) category of models of advertising effects. Although such models dynamically engaged for 100 years but still flawed on two bases: the concept of hierarchy on which its origin cannot empirically sustained, and have eliminated experience effects. The article suggest that behavioral (brand choice, market share) and cognitive and affective (beliefs, attitudes, awareness) directed industry to analyze the edge of context, intermediate effects, and long- and short-term behavior. In this attempt, determination of affective reactions from cognitive partiality evaluated and this is especially important for low-involvement products for which habit and affect are much more important than cognition. On the contrary, it is safe to say that effects of advertising can calculated by (EAC) space of any product but the dimensions can vary from product to product and hence the importance of dimensions as well. Variables: Consumers beliefs, Consumers attitudes, Purchasing behavior, Brand choice, Ads goal diversity, Product category, Competition, Stage of product cycle, Target market, Market share and Awareness H0: Price Advertising Positioning Tactics Increases Brand Equity, Price Importance and Consumer Price Sensitivity H1: Non-Price Advertising Positioning Tactics Decreases Brand Equity, Price Importance and Consumer Price Sensitivity The article The impact of advertising positioning strategies on consumer price sensitivity written by Ajay Kalra and Ronald C. Goodstein (1998) examines the relationship of brands positioning strategies through advertising with consumer price sensitivity. The authors examine the link between advertising and price effects and that this bond depends on the definite advertising positioning strategies. The advertising has different objective, depending on the competitive perspective of the brand and others positioned to narrow the supposed difference between brands. The authors recognize that price- oriented advertising raises sensitivity while non-price oriented advertising decreases sensitivity. Non-price advertising examines two tactics that fail to increase brand price equity: value-oriented positioning, attribute (meaningless) differentiation, while comparative tactics increase price importance and sensitivity at the category level. In addition, findings bring about that advertising effectiveness measured at both the brand and category levels. The hypothesis tested in two experiments transversely different product categories, entailing that advertising effectiveness must extend other than brand rate related to attitude. Testing of how non-price advertising positioning strategies affect brand equity, price importance, and category price sensitivity. Opposing to the accepted vision, numerous types of non-price positioning tactics can diminish equity and increase price sensitivity. Ninety graduate students at a major west coast university volunteered to contribute in experiment carry out in one of four experimental surroundings and as an incentive for $100 lottery given. They asked to analyze a rough advertisement for a new product and under high-involvement, circumstances and advertising positioning varied without the alteration in the brand attribute information in the advertising copy. The experiment designed within one factor and four level of advertisement positioning. An advertisement can have particularly dissimilar effects at each level like at comparative level will be beneficial for minor brands but not for premium brands, because it will increase price sensitivity for whole product category. The results also suggest that brand equity and advertising effects must assess in terms of both attitudes and behavioral manifestation. Pricing effects happen because of advertising, when attitudes extracted from the analysis. Nevertheless, the case is different in low involvement where meaningless attribute positioning and celebrity endorsements could significantly affect brand equity and category price sensitivity. Emotional appeals and fear appeals as attitudinal effects also influence advertisements in a cognitive manner. On this note, the conclusion made that non-price advertising positioning strategies affect brand equity, price importance, and price sensitivity and promotional price advertising increases price sensitivity, whereas non-price advertising decreases price sensitivity. Several types of non-price positioning tactics can decrease equity and increase price sensitivity and brand equity measures extend beyond attitudes and include the ability to demand a premium price. Variables: Advertising- positioning strategies, Brand equity, Celebrity endorses positioning, Meaningless attribute differentiation, unique features positioning, Brand comparison and Value positioning H0: Price Sensitivity is Measureable The paper Price Sensitivity Measurement written by Robert C. Lewis and Stowe Shoemaker (1997) elaborates on the measurement of price sensitivity through hospitality industry, to see the determinants of price sensitivity are the reason of choosing this article. Instead of using price methods on trial basis and error to determine the right price for products or services, a hotel or restaurant operator can use a relatively simple survey tool to measure customers price sensitivity. The prices for services faces at least three complicating factors: Customers often have inaccurate or limited reference prices (i.e. right prices) for services, they use price as a key signal for quality and monetary price is the only cost for service customers. Reference prices have complicated the different needs of customers in two ways: The interpretation of price (value based) on the buyers view and the relationship between price and value. A price sensitivity measurement determines how consumers percepti ons of the value affected by the interaction of price and quantity. A study conducted in which consumers asked to state the highest and lowest prices to which they purchase selected inexpensive items, showed that price act as a quality indication but not an absolute barrier to purchase. Actually, the price sensitivity measurement examines price perceptions by determining levels of customers resistance as they relate to perceived quality and the market range of acceptable prices for a specific product or services. Authors examined the application of the price sensitivity measurement model (PSM) to the association meeting market. The five components of our hypothesis are as follows: firstly, a point at which hotel room rates considered cheap or expensive; the price considered too cheap and quality questioned; no matter what the quality and price is, it is too expensive and purchase is beyond consideration and lastly a way to measure the above points. In addition, these are the questions to analyze the value of a product or service. The last two questions are actually to measure the optimal price point. Room rates are a definite factor in the meeting planners purchase decision. The hypothetical situation considered was to plan an annual convention for organization to hold in Des Monte with expected attendance of 300- 500 attendance, which will last four days, and hosted in first class hotel. Rooms single occupied and participants will stay at the same hotel and the chosen (four) hotels without a ny prior experience. Final decision based on four questions and the design made with two objectives in mind: to minimize the intervening variables that might enter into the situation, thereby affecting their respondents and expect respondents to projects their associations needs and into the situation. Survey to send to a random sample of 443 association-meeting planners and received 115 usable responses (constituting 33% response rate). The study has indicated the existence of a range of acceptable prices for meeting planners. it can be helpful in determining to compare the perception of specific brands, the competition and variables within a product line. The result showed that the price sensitivity measurement technique could most likely apply to the hotel industry though there is no basis for interpreting the results. It could give the indifferent point, an indifference percentage, and an optimum pricing point, a stress level and a range of acceptable prices on lodging industry benchmarks with which to compare those values. In addition, the conclusion made that some meeting planners have in mind threshold prices outside of which price will inhibit their decisions to purchase. The degree to which they are price sensitive (respondents) is difficult to determine. Variables: Quality, Product features, and consumers perception of value H0: An increase in non-price advertising leads to lower price sensitivity among consumers H1: The use of price advertising leads to lower prices H2: An increase in price advertising leads to higher price sensitivity among consumers The paper Empirical Generalizations about the Impact of Advertising on Price Sensitivity and Pricewritten by Anil Kaul and Dick R. Wittink (1995), is linked to my topic in this way that this paper have made generalization statements which works as a medium for measuring the impact of advertising on consumer price sensitivity. The term empirical generalizations suggest the same results comes out in different circumstances and are gathered on outcomes from varied marketing strategies and the result will help estimating the price insensitivities and making a strategic decision about market segmentation, price-marketing activities and competitive market strategies. Two types of advertising are Non-price advertising (national advertising) gives the information about the brand positioning and its intentions to communicate about the characteristics (unique) of the brand and Price advertising (local characteristics) gives the information related to price and availability of the brand. A chan ge in price sensitivity is measured either by Researchers employing experiments (interaction between advertising and price) or by econometric researchers (use price elasticity). It generates a set of three empirical generalizations after studying the previous marketing methods: The approach is to analyze the characteristics and results of previous studies providing explanations on the relevance of these generalizations means the relationship between advertising and price sensitivity observed by an overview of 18 studies. The observations made from a large set of products e.g., new products, mature products, consumer (non-durables) and durables, services with identification the type of product, the number of brands, the type of advertising, the measure of advertising and price sensitivity, and the type of interaction (result). Three implications considered to assess the link between advertising and price sensitivity: Firstly, the difference between price sensitivity of current consumers from additional consumers attracted by increased advertising. Secondly, the measurement of price sensitivity whether aggregate (price elasticity) or disaggregate (brand choice to price) data. Third consideration is about target market. If market were highly price-sensitive, t hen the ceiling effect would be a partial effect of price advertising on sensitivity but if it is of price-insensitive, non-price advertising will slightly influence the price receptiveness. The results specify that in nine studies price sensitivity increases with higher advertising, in seven studies it decreases with higher advertising, and in two cases both effects are attained. Considering only those cases where at least three studies have provided the same result. Focus is on the area of price advertising as moderators such as market share, similarity of brands characteristics or benefits, product life cycle, and the number of competitors, in affecting this relationship and is large enough to alter the brand choice. Moreover, creates variation on price sensitivity due to increase advertising from 20% to 180%. Considering this fact that product-related and other factors that affect the amount of change in price sensitivity in such situations, the conclusion is that non-price advertising reduces the price sensitivity( accepts H0 ) and falsifies H1 and H2. Variables: Brand positioning, Product information, Product differentiation, Brand loyalty, Brand choice, Product market level, Type of product (new products, mature products, consumer nondurables and durables, services), Advertising content, Market share, Similarity of brands characteristics or benefits, Product life cycle and Number of competitors. H0: Advertising Builds Market Power Similar to above article this article Price Sensitivity and Television Exposures written by Vinay Kanetkar, Charles B. Weinberg, Doyle L. Weiss (1992) elaborates the contradictory findings with regard to increases in brand advertising activities lead to increase /decrease in price sensitivity. Mentioning the lack of data to measure the revelation of ones households to advertisements and to restrain competitive activities has been a major limitation to date. This paper finds in high-level of publicity of the product, house- holds brands choice and price sensitivity can decrease for two frequently purchased products though it says that increased advertising linked with increase households brand choice and price sensitivity as well. For a number of decades researchers have been attempting to understand the impact of marketing mix variables (price and advertising) on sales (or market share) of purchased goods. However, the interaction of price and advertising has not completely measured. Set of models designed to examine the effects of advertisings on price sensitivity. Dry dog food accounts for about 60% of total consumer expenditures and eighteen of the 39 brands have large differences in advertising intensity with only one brand had a market share greater than 10%, there were 186 unique brand available to consumers. Because of so many brand choices, minor brands combined into aggregate brand categories. In addition, brand-sizes ignored for three reasons. First, television advertising focuses on brand benefits and does not deal with package size. Second, the package size decision is likely, not a purchase-to-purchase decision. Finally, for the sample households, more than 70% of the dog food purchases were for a package size of five pounds. To reduce the number of alternatives to a manageable size, brands grouped into aggregate categories according to the size of their market share of 5% and brands advertised and not advertised, so the number of alternative comes down to 11. All brands attributes compared to each other as alternative of others. A similar procedure applied to the aluminum foil data. The aluminum foil market (in the test city) was aggregated to consist of three brands or choice alternatives, one major brand, private brands, and generic brands. Only the major brand advertised on television and the results were similar of that dog food. The results are steady with the point of view that increased advertising is associated with increased brand choice and price sensitivity. In light of the effect of advertising on sales, several points noted. Firstly, the purchases vary in buying behavior of households and reflect only short run effects for advertising and the other mix variables. Price sensitivity effects are generally short-lived. In addition, results show that the indirect effects of advertising have an important effect on price sensitivity; usually that the immediate impact of advertising is still low as compared to that of other variables. In turn, the hypothesis is constant with the confirmation that the information conveyed to consumers may not be underpinned the distinct traits and attributes of a brand. Rather, advertising may be increasing consumers brand awareness, strengthen resemblance with other brands, and increasing price competition at the retail level. The interpretation of this means that good advertising that builds market power is difficult to develop and maintain. Variables: Brand choice, Market share, preferred brands, Direct competition, Awareness among consumers, Search costs, Brand equity, Display activities, and Brand loyalty. H0: Advertising diminishes the effect of Consumer Price Sensitivity